Recycle Coach - Campaigns

Campaigns represents an entirely new approach to recycling education.

By teaching residents how to correctly dispose of tricky items like plastic bags and lithium-ion batteries, it addresses one of the biggest issues facing recycling today: contamination. Built-in feedback provides proof of knowledge gain, so that program stakeholders get ROI validation.

Working with Recycle Coach’s product team, I helped conceptualize and build this new product. I also executed creative assets, including blogs, videos, canned social media posts, graphics, press releases and more. Finally, I worked in conjunction with the CS team to teach customers how to effectively launch their campaigns.